The truth is that college recruiting businesses are essential because there is a big need to provide scholarships to students all over the country. This in itself makes college recruiting businesses profitable. Why are scholarships essential?

  • College costs a lot more than it used to. Since 2000, four-year college education has increased up to more than 5% annually. This means that college education at the moment is way above what many can afford.
  • The cost of college living is up. Aside from tuition fees, college education consists of other expenses such as paying for apartment, books, food and supplies.
  • State support for students has decreased substantially. Public service funding has decreased throughout the years. As a result, public colleges and universities have increased tuition, meaning you’re probably going to pay more now.


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